About Blazeway
Daniel Janisch
Founder, Blazeway
Indie builder focused on privacy-first product tooling for small teams and solo founders.
daniel.janisch87@gmail.comWhy Blazeway Exists
Every A/B testing tool I tried had the same problem: it showed me what happened, but not why it happened. Experiment dashboards filled up with p-values and conversion rates. Winning variants got shipped. Three months later, no one remembered what we had tested or what we had learned.
The insight — the actual reason something worked — had evaporated. The next experiment started from scratch.
Blazeway is built around one idea: the documented learning is the product of experimentation, not the winning variant. Every test starts with a structured hypothesis. Every result is paired with an insight. That insight becomes part of a permanent, searchable record of how product decisions were made and why.
Privacy-First by Architecture
I build for EU founders. That means GDPR isn't an afterthought — it's a constraint built into every design decision. Blazeway assigns visitors to experiment variants without cookies, without localStorage, and without fingerprinting. No consent banner required. Tests run on the full audience, not just the 20% who click "Accept All."
This isn't just a compliance feature. It produces cleaner data. When your test audience isn't self-selected by a consent prompt, the results actually reflect how your users behave.
Get in Touch
Questions, feedback, or ideas — I read every email.